Non-ecommerce events
Good payloads — should score well in the auditor.
Non-ecommerce — broken data
Missing parameters — auditor should flag these.
Ecommerce events
Requires GA4 ecommerce tags in GTM + BigQuery export for full audit.
Ecommerce — broken data
Missing transaction_id / item fields — should lower integrity score.
Event log
Last 20 dataLayer pushes from this page.
Waiting for events…